{"title":"NEW IN","description":"","products":[{"product_id":"purple-women-s-ruched-midi-dress","title":"Purple Women’s Ruched Midi Dress","description":"\u003cp\u003e\u003cspan\u003eDiscover your new favourite wardrobe staple with our Purple Ruched Midi Dress. Designed to flatter every figure and suit every event. Whether you’re heading out for dinner, a party, work, or a day out in town, this dress delivers effortless style with maximum comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e Material : 92% Polyester and 8% Elastane \u003c\/p\u003e\n\u003cp\u003eWhy You’ll Love It\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e✨ Ultra-flattering ruching across the waist enhances curves beautifully\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e💜 Rich purple colour — on-trend and perfect for all seasons\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e👗 Body-sculpting fit with soft stretch fabric\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e🎨 3\/4 sleeves for a classy, elegant silhouette\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e🌿 Lightweight, breathable, and comfortable for all-day wear\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e👟 Looks great dressed up with heels or kept casual with trainers\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e⭐\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eKey Features\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMaterial: Soft, stretchy premium jersey\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFit: Bodycon midi length\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNeckline: Round neck\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSleeves: 3\/4 sleeves\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStyle: Ruched \/ gathered waist for a slimming effect\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOccasions: Work, parties, dinners, weddings, evenings out, or everyday wear\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e🎯\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ePerfect For\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDate nights\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOffice wear\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGirls’ nights\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDinner out in town\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWeddings \u0026amp; events\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEveryday chic\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf you love a dress that’s both comfortable and flattering, this one will quickly become your go-to.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Ivory Luxe","offers":[{"title":"Purple \/ Uk 12","offer_id":56415293997381,"sku":null,"price":120.99,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ Uk 14","offer_id":56415315165509,"sku":null,"price":120.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/5925\/7157\/files\/purple-womens-ruched-midi-dress-on-white-background.png?v=1778631897"},{"product_id":"animal-print-ruffle-statement-maxi-dress","title":"Animal Print Ruffle Statement Maxi Dress","description":"\u003cp\u003e\u003cstrong\u003eMake a statement wherever you go in our Animal Print Ruffle Statement Maxi Dress\u003c\/strong\u003e — a show-stopping piece crafted for the woman who commands attention.\u003c\/p\u003e\u003cp\u003eFeaturing a dramatic \u003cstrong\u003eruffled cape-style overlay\u003c\/strong\u003e, \u003cstrong\u003esheer organza fabric\u003c\/strong\u003e, and a \u003cstrong\u003ebold animal print\u003c\/strong\u003e in rich brown and black tones, this maxi dress is the ultimate luxury occasion wear. The high ruffle neck, flowing full-length silhouette, and voluminous bell sleeves create an editorial look that transitions effortlessly from black-tie events to luxury soirées.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSheer organza fabric with bold animal print\u003c\/li\u003e\n\u003cli\u003eDramatic ruffled cape-style bell sleeves\u003c\/li\u003e\n\u003cli\u003eHigh ruffle neck collar\u003c\/li\u003e\n\u003cli\u003eFull-length maxi silhouette\u003c\/li\u003e\n\u003cli\u003eAvailable in UK sizes 10-12 and 14-16\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eStyling tip:\u003c\/strong\u003e Pair with gold strappy heels and minimal jewellery to let the dress do the talking.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDry clean only. Imported.\u003c\/em\u003e\u003c\/p\u003e","brand":"Ivory Luxe","offers":[{"title":"A \/ 8","offer_id":57918724735301,"sku":null,"price":150.0,"currency_code":"GBP","in_stock":true},{"title":"B \/ 8","offer_id":57918724768069,"sku":null,"price":150.0,"currency_code":"GBP","in_stock":true},{"title":"A \/ 10","offer_id":57918789091653,"sku":null,"price":150.0,"currency_code":"GBP","in_stock":true},{"title":"A \/ 12","offer_id":57918789124421,"sku":null,"price":150.0,"currency_code":"GBP","in_stock":true},{"title":"A \/ 14","offer_id":57918789157189,"sku":null,"price":150.0,"currency_code":"GBP","in_stock":true},{"title":"A \/ 16","offer_id":57918789189957,"sku":null,"price":150.0,"currency_code":"GBP","in_stock":true},{"title":"B \/ 10","offer_id":57918789222725,"sku":null,"price":150.0,"currency_code":"GBP","in_stock":true},{"title":"B \/ 12","offer_id":57918789255493,"sku":null,"price":150.0,"currency_code":"GBP","in_stock":true},{"title":"B \/ 14","offer_id":57918789288261,"sku":null,"price":150.0,"currency_code":"GBP","in_stock":true},{"title":"B \/ 16","offer_id":57918789321029,"sku":null,"price":150.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/5925\/7157\/files\/snake-print-dress-on-white-background.png?v=1778502728"}],"url":"https:\/\/ivoryluxe.co.uk\/collections\/new-in.oembed","provider":"Ivory Luxe","version":"1.0","type":"link"}